Built on Skill.
Backed by Proof

TradeTap is building the infrastructure the skilled trades have been missing. We connect verified skill, training, and opportunity into one ecosystem.

TradeTap exists to solve a problem the industry has lived with for too long: installers build real skill, but that skill isn’t always visible, and companies don’t always have a reliable way to verify who they’re hiring.

So we built something better

At The Core Of TradeTap Are
Five Initiatives Working Together

Together, these create a workforce ecosystem where education leads to verification, and verification leads to opportunity.

Verified Trade Index (VTI)

An industry standard for displaying installer skill through verified training, certifications, and experience.

Training Hub

A centralized system connecting installers to accredited education, while helping training entities manage programs and outcomes.

Jumpstart

A structured entry point for newly trained installers to enter the industry responsibly.

TradeTap Pro

Where verified skill is put to work, helping companies hire based on real credentials and performance data.

TradeTap Home

Coming late 2026, TradeTap home works to help homeowners find verified installers for their home projects.

Why we exist

The flooring industry doesn’t suffer from a lack of available labor. It suffers from a shortage of labor quality.

Training happens. Experience is earned. Certifications are achieved. But that information is often scattered, lost, or reduced to word-of-mouth.

TradeTap replaces uncertainty with visibility and transparency.

Our mission is simple:

Empower skilled tradespeople with verified credibility and better opportunities, while giving companies confidence in who they hire.

We believe:

Skill should be visible
Training should matter
Installers deserve professional recognition
The industry rises when standards rise

Our Story

TradeTap was founded by people who have spent decades inside the flooring industry. From working directly with installers, managing projects, and building teams, to seeing firsthand how skill often goes unrecognized. Over time, one thing became drastically clear: the industry didn’t need more platforms, it needed infrastructure.

Infrastructure that connects training to verification. Verification to hiring. And skill to opportunity.

What started as a workforce placement and B2C marketplace idea evolved into something much bigger: an entire system designed to professionalize the trades and give installers the recognition they’ve always deserved.
TradeTap was built from the field up, not from the boardroom down.

The People Behind TradeTap

TradeTap is led by a team with deep roots in the flooring industry and a shared belief in elevating skilled labor.

Paul Stuart

Founder & CEO

Paul Stuart is a flooring industry veteran, entrepreneur, and Founder & CEO of TradeTap. He also serves as President of Stuart & Associates, a commercial floor covering company with decades of experience delivering projects nationwide.

With a hands-on background in installation and operations, Paul brings real-world insight into the challenges installers and contractors face every day. Through TradeTap, he’s focused on elevating the trades by making skill visible, empowering professionals through technology, and creating clearer pathways to opportunity.

Ben Walker

COO

Ben Walker is Chief Operating Officer of TradeTap, where he leads operations, builds scalable systems, and supports national network growth.

With an extensive background in flooring, organizational leadership, and cross-sector collaboration, Ben brings structure and strategic clarity to TradeTap’s expansion. He is passionate about creating practical infrastructure that supports training, verification, and workforce development, helping move the flooring industry toward a more professional, connected future.

Ashlynn Stuart

Head of Marketing

Ashlynn Stuart serves as Head of Marketing at TradeTap, where she leads marketing strategy, brand architecture, and growth initiatives across the platform’s ecosystem — including the Verified Trade Index (VTI), Training Hub, Jumpstart, and TradeTap Pro.

With a strong background in strategic positioning and systems-driven marketing, Ashlynn focuses on aligning product development, market education, and long-term growth strategy. She specializes in building cohesive brand narratives that support scalable expansion, strengthen industry partnerships, and translate complex infrastructure into clear, actionable value for installers and industry stakeholders.

This is just the beginning!

TradeTap is building toward a future where verified skill becomes the standard across all trades. Ensuring to create clearer career paths for workers and stronger outcomes for businesses.

Built on Skill. Backed by Proof

At The Core Of TradeTap Are Five Initiatives Working Together